LARA is looking for a part-time Marketing Manager, available to start September 2019.
We would like to hear from applicants who have strong previous experience in marketing.
As Marketing Manager you will oversee all aspects of marketing LARA.
The role is essential to ensure the continued success of the school. This includes all the marketing involved in promoting LARA as a world class, and contemporary, atelier which runs a Foundation course, Diploma course, Atelier Taster Courses, Short Courses, Masterclasses and Drop-in sessions. You’ll engage with customers and receive ongoing feedback on their experience.
As Marketing Manager, you’ll be responsible for leading and developing the marketing of the school and, from time to time, you’ll be asked to provide administrative support to help develop and strengthen the business.
Your main areas of responsibility will be:
- upkeep of the LARA website
- upkeep of general online presence
- engagement with new markets and building the mailing list
- working to sell all LARA’s courses
- helping to strengthen LARA’s community by promoting student and alumni successes, and by collaborating with other arts organisations, particularly for cross-promotion purposes
You’ll assist the Director in navigating LARA’s way forward by identifying ways to enhance existing marketing processes. For example, there is scope for the role to include some fundraising efforts towards LARA buying its own building.
Community is very important to LARA and it’s important that you are an approachable and inspiring leader, who is able to adapt to changing requirements. Our team is small so the Marketing Manager must be someone both able to take their own initiative and also to work well with others.
You will work in close partnership with LARA’s Senior Administrator and be in frequent communication with the LARA tutors.
What we are looking for
Excellent organisational, time & diary management & planning skills
Initiative & ability to work alone, or as part of a team
Good communication skills & telephone manner
Experience in similar role essential
The capacity to identify potential problems & find solutions
Strong interpersonal skills
Adaptable, flexible & creative
Diligent and willing to learn
Good commercial awareness & customer focus
Able to react to customer & business needs, in order to achieve a mutually beneficial result
Ability to manage & deal with conflicting priorities
Degree or three years experience in a relevant field
Solid computer skills, experience using the G Suite, and aptitude to learn new platforms/systems
A knowledge of, or even an admiration for, contemporary representational art and the atelier method of training would be useful but is non-essential.
LARA is an equal opportunities employer.
We will contact successful candidates only.
LARA is at the sharp end of an exciting new artistic direction and responding to an ever increasing demand for high quality fine art training. We are a young studio, with a diverse, international student body. LARA also runs a varied range of masterclasses, short courses and workshops, which attracts students from all over the world.
If you feel that you meet all or most of our requirements and are interested in joining LARA, please send your CV and covering letter to [email protected] no later than Friday 13th September with the subject “Part-time Marketing Manager”.
In your covering letter (no more than one side of A4), please tell us:
-Why you think you are right for this job
-Details of any notice period you are required to work
-Your salary expectation and preferred time commitment including, if applicable, choice of days to work
If you would like further details, or have any questions, please do not hesitate to get in touch.
The LARA Team